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Toyota (Hardcover)
K. Dennis Chambers
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R1,468
Discovery Miles 14 680
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Ships in 12 - 17 working days
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Toyota rose from the ashes of World War II to become, just fifty
years later, one of the dominant automakers in the world. How did
Toyota do it? How did it go from making cars that Westerners
pointed to and laughed at to making cars, like the Lexus, that
people now lust after? That's what this book is all about. As
veteran writer K. Dennis Chambers shows, Toyota, crazy like a fox,
had a long-term plan to become a top-tier player in the auto
industry. Through patience, persistence, and a willingness to dream
of a different future as well as to look back to the past for
ideas, Toyota has succeeded step by step. Yes, Toyota is unique.
From peddling ugly 3-cylinder cars to working with quality guru W.
Edwards Deming (when his U.S. countrymen thought him a crank) to
totally revamping production processes, Toyota has never been
afraid to chart its own path. Readers will learn what makes Toyota
tick through Chambers's penetrating text, which: -Explains the
importance of the company and the essential "disruptions" that
changed business forever. (Think Prius.) -Details Toyota's origins
and history. -Presents biographies of the founders and the
historical context in which they launched the company. -Explains
Toyota's strategies and innovations. -Assesses Toyota's impact on
society, technology, processes, methods, etc. -Shows how Toyota
beat the competition and wormed its way into the U.S. and European
markets. -Details financial results. In addition, Chambers offers
special features that include a look at the colorful people
associated with Toyota, interesting trivia, a Toyota time line, a
focus on products, a look at how the company treats and trains its
workers, and where the company is headed.Toyota--a company that
changed, and is changing, the world.
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Toyota (Paperback)
K. Dennis Chambers
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R954
Discovery Miles 9 540
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Ships in 10 - 15 working days
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Toyota rose from the ashes of World War II to become, just fifty
years later, one of the dominant automakers in the world. How did
Toyota do it? How did it go from making cars that Westerners
pointed to and laughed at to making cars, like the Lexus, that
people now lust after? That's what this book is all about. As
veteran writer K. Dennis Chambers shows, Toyota, crazy like a fox,
had a long-term plan to become a top-tier player in the auto
industry. Through patience, persistence, and a willingness to dream
of a different future as well as to look back to the past for
ideas, Toyota has succeeded step by step. Yes, Toyota is unique.
From peddling ugly 3-cylinder cars to working with quality guru W.
Edwards Deming (when his U.S. countrymen thought him a crank) to
totally revamping production processes, Toyota has never been
afraid to chart its own path. Readers will learn what makes Toyota
tick through Chambers's penetrating text, which: -Explains the
importance of the company and the essential disruptions that
changed business forever. (Think Prius.) -Details Toyota's origins
and history. -Presents biographies of the founders and the
historical context in which they launched the company. -Explains
Toyota's strategies and innovations. -Assesses Toyota's impact on
society, technology, processes, methods, etc. -Shows how Toyota
beat the competition and wormed its way into the U.S. and European
markets. -Details financial results. In addition, Chambers offers
special features that include a look at the colorful people
associated with Toyota, interesting trivia, a Toyota time line, a
focus on products, a look at how the company treats and trains its
workers, and where the company is headed. Toyota-a company that
changed, and is changing, the world.
Entrepreneurs--and entrepreneurial companies--live or die by the
quality of their plans and proposals. Whether it's to get funding
for a new product line or business from a client, writing
hard-hitting prose that answers essential questions and makes
specific requests is an indispensable skill. Entrepreneur, ad man,
and writing teacher Dennis Chambers shows how entrepreneurs can
persuade people, through skillful writing, to pony up capital or
contracts. This ability--which can be learned--is rare in today's
media-saturated world. But it counts more than ever if an
entrepreneur wants to make it over the magical "five-year" hump and
on into lasting business success. Numerous examples and exercises
ensure that entrepreneurs understand how the writing game is
played--and that they play it well. Unfortunately, most don't play
this game well. Most business writers mistakenly believe their task
is to inform. They write to fill an information gap or to update
the reader on a particular project. Or they write about what's
important to them. What these writers do not take into account is
that the speed of today's work world has reached overdrive. The
typical reader simply doesn't have time to ponder dense, poorly
organized information and intuit the appropriate action. And
readers don't give a hoot about what's important to the
writer--they want to know what's in it for themselves. Business
writers need to use all the tools at their command to persuade,
inspire action, and in general move a project forward. This book is
about how to be persuasive in two key skills in business: writing
proposals and writing business plans. Step by step, Dennis Chambers
illustrates the techniques of effectivebusiness writing, with
numerous examples throughout. Whether the objective is to secure
financing from an investor, lay out a marketing strategy, or secure
a large contract, getting results requires crafting an effective
structure for the proposal, and using words that sell. Chambers is
an able guide in saving entrepreneurs time and undue effort while
reaching the goal of long-term business success. Besides expert
advice and insights, the book includes: *Examples and practical
guidance, all geared toward the entrepreneur/small business owner.
*Exercises, templates, cases, glossary, and model letters and
plans.
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